PROPOSAL ANALYZER
Stop losing
winnable
bids
Your proposal says “committed to excellence” and “proven track record.” So does every other bid. When evaluators can't tell you apart, they pick the cheapest one. We show you exactly where you sound like everyone else — and hand you copy that wins.
Drop your proposal here
PDF, Word, or paste text
HOW IT WORKS
Top issues free. Full analysis $200.
The free preview alone is enough to fix a proposal today. The full analysis is what proposal consultants charge $2,000+ for.
Real analysis. Not a teaser. Fix your proposal today.
- ✓Commodity score — see where you stand
- ✓Top 10 issues — highest-impact problems
- ✓Copy-paste fixes for each issue
- ✓Competitor comparison — see the gap
- —Remaining 40+ issues locked
Win one $50K bid = 250× ROI
- ✓Everything in free preview
- ✓All 50+ issues — complete audit
- ✓Data-backed citations from APMP research
- ✓Industry comparison vs top performers
- ✓PDF export — shareable report
WHAT YOU GET FOR $200
The most actionable proposal audit
you've ever received.
PRIORITIZED
Fixes ranked by impact
Critical issues first. Know exactly what to fix for maximum improvement with minimum effort.
DATA-BACKED
Research-based explanations
Every issue includes stats from APMP, Gartner, Forrester, and proposal management research.
ACTIONABLE
Copy-paste rewrites
Not generic advice. Actual sentences you can use, written for your specific phrases.
FAST TO FIX
Fix top 5 in 30 minutes
Start with critical issues. You don't have to fix everything today—just the high-impact ones.
BENCHMARKED
Industry comparison
See how you compare to average proposals and top performers in your industry.
COMPLIANCE-SAFE
Formal RFPs welcome
Improves readability without breaking required regulatory or procurement language.
THE REAL PROBLEM
It's not your product.
It's not your price.
It's your proposal.
You've built something genuinely better. But your proposal sounds exactly like the other two bidders. So buyers put you in a spreadsheet and pick the cheapest one.
THE MATH
If I help you win one more typical deal, your ROI is 500× (spend $200 to get $100K).
SEE THE DIFFERENCE
Generic → Differentiated
❌ BEFORE
“We are committed to quality and strive to exceed expectations on every project.”
✓ AFTER
“Our 6-point QC checklist caught 23 issues on the Riverside project before you saw them—saving $47K in rework.”
❌ BEFORE
“Our team of experienced professionals is dedicated to providing the highest level of service.”
✓ AFTER
“Your project manager, Tom Wilson, has delivered 14 pharmaceutical cleanrooms in the last 5 years—including the Pfizer facility 3 miles from your site.”
❌ BEFORE
“We offer competitive pricing with excellent value for your investment.”
✓ AFTER
“Our fixed-price model means no change order surprises. The Murphy project came in $12K under budget despite 3 scope changes.”
❌ BEFORE (Formal RFP)
“The contractor shall provide comprehensive quality assurance protocols consistent with industry best practices.”
✓ AFTER (Formal RFP)
“Our 6-point QA protocol (Section M.3) maintains AS9100D certification—the same process that passed DCMA surveillance on Contract #W912DR-21-C-0045.”
These aren't templates. The Analyzer shows you YOUR weak phrases and gives you rewrites specific to YOUR proposal.
PRO TIP
Lost a bid? Analyze what went wrong.
Run the winning competitor's public materials through the Commodity Test. See exactly where their positioning beat yours — so you can fix it before the next bid.
FREQUENTLY ASKED
Common questions
What kind of proposals can I analyze?
Bid proposals, RFP responses, design-build proposals, GC packages, subcontractor bids — any document where you're competing for work. PDF, Word, and text formats all work.
What's a “commodity phrase” in a proposal?
Same problem as websites, different words. Proposals lean on “proven track record,” “committed to excellence,” “dedicated team of professionals.” These phrases feel safe. They're also invisible — evaluators have read them 50 times this week.
How specific are the suggested fixes?
Specific enough to copy-paste. If your proposal says “we have 25 years of experience,” we'll hand you: “In 2023, we completed 47 projects like yours with zero warranty claims.” No vague advice. Actual sentences you can use.
Why not just use Grammarly or ChatGPT?
They check grammar and clarity. This checks differentiation — whether your proposal sounds like you or like everyone else. You can have perfect grammar and still lose to a proposal that tells a better story.
I need to submit in 2 hours. Is that enough time?
Plenty. Analysis takes 3 minutes. Fixing the top 10 issues takes 30 minutes — probably less, since we hand you the exact replacement sentences. Most proposals lose on 5-10 sentences where you sound exactly like everyone else. Fix those, you're done.
What if my company requires certain boilerplate in proposals?
Keep it. Legal terms, safety certifications, insurance requirements — those aren't the problem. The problem is when your executive summary, your approach section, and your qualifications all read like boilerplate too. That's where evaluators decide. That's where we focus.
Should I analyze before or after submitting?
Before. Always before. The fixes take 30 minutes and could be the difference between winning and losing. If you're building a proposal template for repeat use, analyze that — every future bid gets better automatically.
Do you store my proposal?
No. Your proposal is analyzed and deleted immediately after processing. We don't keep your content, pricing, or any submitted documents.
THIS IS FOR YOU IF
You submit RFPs, proposals, quotes, or scopes worth $50K+
You make it to final 3 but rarely win without being cheapest
You want specific fixes, not a consultant to rewrite everything
You need results before the proposal is due (not a 2-week project)
Stop losing bids to commodity messaging
Upload your proposal. Top 10 issues free. Full analysis $200.
No credit card required · 30-day money-back guarantee
Built by Lee Fuhr. I've seen too many contractors lose bids to worse outfits with better proposals. Same methodology as The Commodity Test, applied to proposals instead of websites. Because “we do quality work” doesn't win bids — proving it does.
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