⚡ FULL SAMPLE REPORT
This is exactly what you get. Real analysis of an anonymized construction proposal.
Commercial Construction RFP Response
Complete proposal analysis • 5 fixes with copy-paste rewrites
EXECUTIVE SUMMARY
Bottom Line
Your proposal uses 14 commodity phrases and follows a generic structure. The executive summary focuses on your company instead of the client's problem. Evaluators reading this won't understand why you're different from competitors—they'll compare your price.
72
Commodity Score (high = bad)
14
Commodity phrases detected
5
Copy-paste fixes provided
What this is costing you
$180,000
in lost bids annually (estimated)
How I calculated this
$150,000
avg project value
×12
bids per year
×10%
lost to commodity messaging
Based on analysis of proposal win rates at $2M-$10M contractors. Your actual numbers may vary.
COMPLETE FIX RECOMMENDATIONS
Executive Summary Opens With Credentials
HIGHFOUND IN YOUR PROPOSAL
“We are pleased to submit this proposal in response to your RFP dated December 1, 2024. ABC Construction has been providing quality construction services for over 25 years...”
WHY IT HURTS YOU
Every proposal starts this way. Evaluators skip it. You're wasting the only moment they're paying attention on credentials instead of demonstrating you understand their problem.
REPLACE WITH
“Your RFP mentions a 6-month construction timeline with active tenant operations during renovation. That's the hard part—not the construction, but managing disruption. In our 2023 project for Riverdale Medical Plaza, we completed a similar scope (42,000 SF renovation, 18 occupied suites) in 5 months with zero tenant complaints. Here's how we'd approach your project...”
“Industry Leader” Claim Without Proof
HIGHFOUND IN YOUR PROPOSAL
“As an industry leader in commercial construction, we bring unmatched expertise to every project.”
WHY IT HURTS YOU
Unverifiable. Every competitor calls themselves a leader. Evaluators have read “industry leader” in 50 proposals this year. It's invisible.
REPLACE WITH
“We've completed 47 commercial renovations in occupied buildings since 2018. Here's a 3-minute case study video from our most similar project—a 38,000 SF medical office building completed 2 weeks early.”
“Proven Track Record” Without Showing It
HIGHFOUND IN YOUR PROPOSAL
“Our proven track record demonstrates our commitment to delivering projects on time and within budget.”
WHY IT HURTS YOU
Show the proof, don't claim it exists. When you say “proven track record,” evaluators hear “I have nothing specific to point to.”
REPLACE WITH
“Of our last 23 projects, 21 finished on or ahead of schedule. The two exceptions: a supply chain delay in 2022 (we gave a $15K credit) and a permit issue in Chicago (we covered overtime to recover). Full project list with references attached.”
“Competitive Pricing” Signals Race to Bottom
MEDIUMFOUND IN YOUR PROPOSAL
“We offer competitive pricing without compromising on quality.”
WHY IT HURTS YOU
Signals you're competing on price, not value. Invites comparison shopping. You just told them to negotiate.
REPLACE WITH
“Our pricing includes a dedicated project manager on-site daily (not split across projects), weekly photo documentation, and a locked-in change order rate of $85/hour—the same rate we quoted in 2021.”
“Trusted Partner” Claims Trust It Hasn't Earned
MEDIUMFOUND IN YOUR PROPOSAL
“We pride ourselves on being a trusted partner to our clients.”
WHY IT HURTS YOU
Every vendor calls themselves trusted. Trust is earned, not claimed. This tells them nothing about why they should trust you.
REPLACE WITH
“Five of our current clients have worked with us on 3+ projects. Riverdale Medical gave us their second building without an RFP. References from all repeat clients available on request.”
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